Chicago-based Secured Rate, a fintech-based mortgage lender, announced on Tuesday that it is investing in the development of additional “end-to-end digital” financial products beyond mortgages.
The company has rolled out digital home equity lines of credit (HELOCs) in 41 states and Washington, DC, and is piloting personal loans in Illinois with plans to roll out this product nationwide.
“Guaranteed Rate is committed to becoming the #1 fintech in the country,” said Victor Ciardelli, President and CEO of Guaranteed Rate. “Our company has long been the digital leader in mortgages, and we are uniquely positioned to use our incredible technology platform to deliver impressive new end-to-end digital solutions that will make our customers’ lives easier and better.”
The new Fintech solutions will be designed for rapid scaling nationwide and will deliver customer experiences that emphasize speed, flexibility and convenience, the company said. Along with its digital mortgage customer experience, the new digital products will enable Guaranteed Rate to develop broader, deeper, longer lasting and higher value relationships with its customers, the company said.
To help drive these initiatives, Guaranteed Rate said it has added three fintech executives to its leadership team. Raman Muralidharan will serve as President of New Financial Products, reporting to Ciardelli. Anand Cavale, Executive Vice President and Head of Unsecured Lending Products, will report to Muralidharan; and Arun Tripathi, executive vice president and head of new secured lending products.
Prior to joining Guaranteed Rate, Muralidharan was Senior Vice President of Lending at HSBC, USA, where he led the digitalization and growth of the mortgage business and helped launch personal loan and credit card products. digital first credit. At Guaranteed Rate, he will lead the company’s overall expansion into new financial products.
“Rate Guaranteed has tremendous growth opportunity by offering additional products and services that meet the needs of our customers,” said Muralidharan. “Our goal is to produce game-changing Fintech solutions that deliver unparalleled speed, ease and convenience to our customers.”
Cavale previously held global leadership positions at Citi as Managing Director, Consumer Banking and later as Head of Consumer Lending at SoFi. In his new role, he is responsible for building new businesses that make it easier for consumers to borrow and spend.
Tripathi most recently served as Head of Mortgage Products, Pricing and Capital Markets at HSBC, before joining Guaranteed Rate. Previously, he worked at Bank of America and USAA in various management roles. In his new role, he is responsible for launching and growing new lines of business focused on offering new secured lending products to clients and prospects.
Based in Chicago, the guaranteed rate company has more than 10,000 employees in more than 850 branches across the United States, serving all 50 states and Washington, D.C.